Saturday, July 24, 2010

Keep calm and… buy it all!

I’m pretty sure you’ve seen this poster in very chic and hip décor stores. I found it kind of profound and very decorative. They usually carry it in different colours that will match perfectly any house scheme and style. In fact, I’m looking for a yellow or a green one for my own place.

But this doesn’t stop here. I’d be surprised if you haven’t seen notebooks, mugs, t-shirts, greeting cards, shopping bags, etc. with the same theme. You can find them in small gift shops, online and even Chapters bookstore have some of these available in their gift area.

The most important questions are: What is the buzz about this poster? What does it represent or who designed it? Well, everything started in 1939 when the British government produced it to raise the morale of the British public in case of an invasion during World War II. The funny thing is that not only the designer of the poster is totally unknown but it was NEVER used! In 2000 this poster was rediscovered in Barter Books, one of the largest second-hand bookstores in Europe which is located in the North East of England.

Since Crown Copyright expires on artistic works created by the UK government after 50 years, the image is now in the public domain. So the owners of Barter Books decided to reprint copies for customers and the frenzy started!

It has become such an interesting phenomenon that parodies of the poster with similar type but different phrases or logos have gone viral! So if you are a décor junkie like me or you just like curious things this might be one little perfect gift for you or perhaps someone else.

Choose from all the fun combinations “Keep calm and…”: “Eat Cupcakes”, “Drink Wine”, “Love Doxies”, “Ride Bikes”, “Love Knitting”, “Love Goldens” or just stick to the famous and timeless “Carry On”.


  1. Love it! This is like having a design history class! great!